Is the Placebo Effect used in Marketing?

Post by 
Adam Meeks
Is the Placebo Effect used in Marketing?
January 17, 2021
Adam Meeks
D
o you believe that the mind can affect more than your state of mind?

What would the placebo effect mean in terms of communication and how people influence each other. When I consider the implications of these effects on my Strategic Marketing efforts it reinforces my belief that how something represents itself can dramatically change, in an almost enchanted way, how it is perceived. But the placebo effect is not magical, it is an example of how powerful our minds are when we frame things the right way.

“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny.” - Mahatma Gandhi

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